Oral-B Launches iO Power Toothbrush

Oral-B has unveiled the Oral-B iO, the latest addition to the brand’s line of power brushes and one that is designed to improve the tooth brushing experience. 
 
Oral-B invested six years of product research and development to re-imagine and redesign the power toothbrush from the inside out. As a result of input from consumers, the Oral-B iO includes five key pillars of design features and experience capabilities:
 

• Linear Magnetic Drive: Oral-B iO features a frictionless magnetic drive, which is designed to distribute energy more efficiently to the tips of the bristles, resulting in a smooth, quiet cleaning experience.
• Redesigned Brush Head: Oral-B iO brush heads combine oscillating, rotating movements with micro-vibrations to ensure a deep clean. The brush head was redesigned with twisted bristles, and reinforced with high-density tuft-in-tuft configuration.
• Bimodal Smart Pressure Sensor: an innovation that provides positive brushing feedback, identifying and guiding users to brush in the optimal pressure range. The Sensor features a variable-speed smart drive that adjusts frequency to protect gums and enamel.
• Smart Display with Personalized Brushing Modes: an intuitive interface that greets users, while also providing coaching and motivation throughout the cleaning process. Features up to seven brush modes for a highly personalized experience.
• AI Tracking via the Oral-B iO App: provides real-time individual tracking and coaching, thanks to artificial intelligence informed by thousands of recorded brushing sessions. Oral-B iO has a simple and intuitive user interface that guides consumers through a two-minute brushing session with 3D teeth tracking to ensure a professional clean feeling every time.

 
“There is nothing like the Oral-B iO. It introduces a new era in brushing and is a monumental leap in innovative oral care technology,” said Steve Bishop, P&G Health Care CEO. “The result of years of expert development, Oral-B iO strikes the right balance between effectiveness and experience and reimagines how a brush performs, cleans and feels. It is a brush that people will look forward to using and will deliver superior oral health.”
 
Additionally, the Oral-B iO was one of this year’s CES Innovation Award Honorees, an annual accolade that recognizes outstanding new consumer technology products.